Social media has been around for a long time, but there’s a new social media phenomenon that’s gaining traction in recent years: TikTok.

Simply put, it’s a short video app that allows users to film and share short videos with one another. TikTok has exploded in popularity in recent years, and for good reason. 

For starters, it’s easy to use. You simply launch the app and start filming. And because it’s so quick and easy to use, it’s perfect for capturing casual moments or shots of fun with friends. But TikTok is more than just a casual video app. It has also become a powerful social media platform. 

In fact, according to Statista, TikTok is the fifth most popular social media platform globally (behind Facebook, Twitter, Instagram, and WhatsApp). So, what does this mean for brands? It means that if you want your brand to be seen on TikTok, you need to invest in marketing specifically targeting the platform.

The app was first released in 2016 and has since become one of the most popular social media applications in the world. TikTok is used for a variety of purposes, including for entertainment, communication, and recruitment. 

How Did TikTok Become Popular?

TikTok quickly grew in popularity because it was easy to use and fun. Anyone could upload a video, and there was no need for special skills or equipment. Additionally, people would download video tiktok, which made it easy to share with friends without taking up too much time. As a result, TikTok quickly became one of the most popular social media apps on the planet.

How Does TikTok Work?

TikTok is a mobile app that enables users to record and share short, video clips with others on the app. The app has exploded in popularity since its release in 2016, and now has over `656  million users worldwide as of 2021. TikTok is particularly popular among teens and young adults who use it to share quick clips of their everyday lives.

When you first open the app, you are presented with a list of channels, or “rooms.” Each room is made up of other people who have already created videos and shared them with other users. You can join any room that interests you by tapping on its name. 

Once you’re registered and logged in, you can start recording your own videos by pressing the camera icon on the bottom right corner of the screen. You can also use filters, text effects and music to customize your video appearance.

Once you’ve recorded your video, you can share it by pressing the blue sharing button at the bottom of the screen. If you want to save it for later, press the three-dot icon in the top left corner and select “save.” You can also share your videos via Facebook, Twitter or Instagram using the corresponding buttons underneath your video’s title.

The Different Types of Videos You Can Upload to TikTok

There are three main types of videos that you can upload to TikTok: short videos, long videos, and stories. Short videos are typically less than two minutes long and are perfect for sharing on social media. Long videos can be up to five minutes long, and they’re great for showing off your creative skills or for demonstrating how something works. 

Stories are similar to long videos but they’re confined to a set time limit (usually around five minutes). They’re perfect for capturing a moment or for storytelling purposes.

Another thing that sets TikTok apart from other social media platforms is its collection of filters. You can use filters to change the look of your video, making it more visually appealing. Plus, TikTok has its own set of funny emojis that you can use in your videos.

Why is TikTok Growing in Popularity?

Originally created in 2016 as a simple way for people to share short videos with friends, TikTok has rapidly become one of the most popular social media platforms in the world.

There are a variety of reasons why TikTok is growing in popularity. First and foremost, it is incredibly easy to use. Anyone can create a new account and start sharing videos within minutes. There are also millions of user-generated content options available, making it easy for anyone to find something interesting to watch. 

Additionally, TikTok allows users to interact directly with each other through comments and “likes”, which makes it an extremely social media platform.

Another reason why TikTok is gaining traction is its marketing strategy. Rather than focusing on advertising their product aggressively, TikTok focuses on creating interesting and entertaining content that will draw in users from all walks of life. 

This approach has paid off handsomely – TikTok currently has more monthly active users (MAUs) than any other mobile application or platform in the world excluding Facebook.